Qualitative Research: Basics and Examples

Qualitative Research: Basics and Examples

Qualitative research relies on data obtained from documents, artifacts, and natural settings. It also draws from participant observations, focus groups, questionnaires, and interviews. For the purposes of this article, we will focus on qualitative research. Here are some examples of how it works. The first type of qualitative research is observation. This involves observing participants and observing what they do. The second type of qualitative analysis, called the interview, focuses on the interviewees.

In qualitative research, researchers do not rely solely on hard numbers and cannot extrapolate results to the larger population. They must remain closely connected with the participants’ experiences in order to understand what makes them tick. This helps them to develop new directions for research. Furthermore, a qualitative researcher must stay close to the data during the process. It is important to remember that the method cannot be generalized or extended. The findings of research conducted in this way may not be representative of the entire population.

qualitative research

What is a Qualitative Research?

In a nutshell, qualitative research is multimethodic in nature. Its aim is to learn more about the human condition through the analysis of things in natural settings. This method is also known as interpretive research. It uses interpretive naturalistic approaches to study things. This approach is characterized by openness and responsiveness to the context. The researchers must also be able to make educated decisions about methods and units. These steps are not sequential and are interconnected in a cyclical way.

In a qualitative research, the researcher filters the data by personal means. The methods they choose should be based on the question or hypothesis to be studied. In a quantitative study, the method used is designed to test whether the data is useful. The qualitative research methods are used to investigate whether people are likely to use a product or service. The process is time-consuming and requires a large amount of money. But if a qualitative research methodology is applied, it will yield results that are far more meaningful than a quantitative approach.

Qualitative Research Process

The process of conducting a qualitative research is different from quantitative research. This type of research uses a range of techniques that can be replicated in the real world. It uses conversations, observations, interviews, and surveys. In a quantitative study, the data used will be analyzed with the help of computer software. Using the methods of a research can also reveal the characteristics of a target audience. The researchers will have to interpret the data differently to determine what is important to them.

A qualitative research is an inquiry into people’s perception of social conditions and behaviors. These studies usually involve the use of focus groups and other non-numerical data. The goal of the research is to identify why or how they perceive certain situations. Sometimes, the participants will be asked questions related to their family traditions, while other people will be asked to answer questions related to their feelings. In both cases, the data is non-numerical and reflects the opinions of the participants.


The next type of qualitative research is ethnography. During the process, the participants will be interviewed about their experiences in different environments. The aim of the qualitative research is to understand the differences between the different environments and how people react to them. For example, one can observe how different types of cultures behave in a social environment. Likewise, the researchers will also observe how the two cultures perceive themselves. This way, a person may be more or less similar to the other.

Distinctive Feature

Unlike a quantitative study, research is characterized by a combination of both methods. The research will primarily rely on the participants’ own experiences, rather than a pre-determined set of variables. While a quantitative study may be conducted on a sample of people in a laboratory setting, it will be limited in scope and will be biased. However, this type of research is not an experiment in which you will have to conduct a quantitative analysis.


The qualitative research process can be difficult. It is often not possible to categorize and synthesize the different responses to a question. Thus, the researchers must be sensitive to the differences between the respondents’ responses and their beliefs. They should be able to use both quantitative and qualitative approaches to analyze the data. Moreover, the findings from this type of research can be used in the quantitative study. There are six types of qualitative research. They are: